Net Promoter Scores. We’ve all been surveyed, “Based on your last experience on a scale of 0 - 10 how likely are you to recommend us to friends, family or colleagues?”
Net Promoter Scores are used extensively by companies. We have all been surveyed by airlines or clothing stores or restaurants or smartphone apps. “Based on your last experience, on a scale of 0 - 10 how likely are you to recommend us to friends, family or colleagues?” Sometimes we are what’s called a promoter (giving a score of 9 or 10) and sometimes we are detractors (scoring 6 or below) and sometimes we just ignore the survey and go about our day. In my opinion, companies rely far, far, far too much on NPS. In my experience I’ve found that they don’t really work that well in the grand scheme of things. Aren’t there better uses of the money we shovel into these businesses? Maybe promotion? Maybe R&D? Instead, so many companies spend their time and money creating surveys like a worried, insecure boyfriend constantly asking “Do you still like me? Do you still like me?”
A dark dungeon with an executioner questioning a skeleton," on a scale of one to 10 how likely are you to recommend a sweet friend or family member?
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